Murad Ali Baig may be best known today for his articles on automobiles and travel where he had been editor of The Auto Magazine. He has however also been a prolific writer on widely varied subjects including rural development, power, marketing, humour, history and religion. A product of the Doon School, he did his masters in History from St. Stephens College interrupted by a year at the Sorbonne in Paris. He held senior positions with J. Walter Thompson and Escorts Limited before a career in Public Relations and writing. He has written a book on Barroom Jokes, a book about Rolls Royce and another book The Shape of Cars to Come'.